Davinder Kohli and Dave Greenfield spoke about moving towards a technology driven organization. While a business driven organization is typically based on what you already know and is also organized as such, a technology driven organization aims for innovation and organizational focus.
To achieve organizational focus, a balance needs to be established between innovation and market expectation. When goals are clear, an overall technical roadmap should be created and accessible by everyone involved. There should be complete transparency in all the decisions and advancements and everyone from your business or customer that has anything to do with your product has to be included in communication and collaboration. You should also take care that there is direct communication between parties that collaborate and remove any organizational tiers that might compromise this.
Last but not least, you should not stick with what you know, but be bold and strive for out of the box solutions.
